Have you previously worked with influencers on social media platforms? Now is the perfect time to make viral video content using influencers. If you’re surprised to know that your brand works for TikTok influencer marketing ad campaigns, begin now. In recent times, TikTok ranks the sixth position on the social media platform worldwide, excelled by LinkedIn, Snapchat, Pinterest, Twitter, and Reddit. At least 40 TikTok stars have got more than 10 million fans. Meanwhile, TikTok provides much more influencer marketing options; it needs a different Instagram or Facebook method. Before we fall into concepts of how to work with TikTok influencers, initially let us look at who’s using the platform to see if it would be a perfect fit for your brand. Buy TikTok likes to build your reputation at an instant speed.
Who Uses TikTok?
TikTok is popularly known among teens and youngsters, where more than 27% of its users are between 13 to 17 years old, 69% of users are between 13 to 24 years old. Also, female users are 60%, and male users are 40%. If you know that your target audience is using TikTok, then working with influencers to make fresh, authentic content would be a perfect option for your brand.
Let us dive deep into TikTok’s influencer marketing that works successfully.
How To Use Influencers On TikTok?
1. Make A Clear Goal
Why is it important to use TikTok marketing? As you can produce brand awareness or make sales. Using every influencer activity online, you need to ensure that you are setting goals from the background. Meanwhile, several influencers pick out from TikTok, which has massive reach, assuring choosing for those with relevant audiences. You need to target influencers among massive audiences. Also, you might need to target niche influencers who are less well-famous but more patterned with a particular target demographic.
In this way, you can more probably look at ROI from their engaged fans versus someone within a massive follower that’s made up of several demographics.
2. Follow Rules
Sponsored collaborations may not be as evident to mark up on TikTok compared to other social media platforms. Yet, it doesn’t mean the relevant FTC standards don’t apply. TikTok influencers are needed to reveal sponsorship with visible messaging that the content is sponsored or an advertisement. It may give wordiness for TikTok influencers who are required to use, for example, #ad or #spon. Be assured to sustain on top of modifying guidelines hence that you and the influencers you work with comply with the recent regulations.
If a hashtag challenge is part of your TikTok influencer marketing method or not, you need to surely make a memorable hashtag to use along with your sponsored posts. As they can support and produce huge engagement for your content and offer a long-lasting impression on audiences. Choose the appropriate hashtag is part-science, art, so ensure you consider the following methods before landing on the hashtag of your choice:
Do Your Research
Check hashtags that have previously been used well for other brands, where they can produce higher rates of engagement. Check your themes and common features over a few examples to know what works. The primary role is choosing hashtags that can be partnered with your brand, research, and receive motivation from other successful ad campaigns.
Collaborate With Brand, Product, Or Niche
There’s no point in selecting a hashtag that becomes viral if it can’t collaborate with your brand, niche, or product. Include the name on your product within the hashtag—the brand Aerie associated with influencers to expand their debut on TikTok using the #AerieREALPositivity. However, the hashtag prompted the audience to share three factors they are grateful for, following positive statements they needed to share with the world.
4. Provide Influencers With Creative Freedom
It’s best to say that every successful influencer marketing ad campaign on TikTok needs brands to provide some control and freedom. If this idea is not suitable for you, then working with TikTok influencers might not be suitable for you. It’s because the content of TikTok is fast and user-controlled. Rather than attempting to drive particular brand messages, capitalize the format of TikTok content by letting users take your idea, filter, or hashtag and make it their own.
TikTok has got a better chance on influencer marketing methods. It can be the most powerful method that not only drives engagement for your brand but also converts users into customers. For brands with smaller marketing budgets, influencer TikTok ad campaigns provide a cost-effective and creative remedy for driving engagement and awareness within a short time.